Creating a digital media presence is one way to draw in a dedicated audience; but, there’s a more personable, genuine connection to be made with fans. This starts by showing positive efforts towards the greater community. It’s one thing to advertise your skills and hobbies as means of generating a following and an interested fanbase. …

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You could be a five-star recruit. You could be a one-star recruit. Heck, you could even be a walk-on.  Every athlete has the chance to build a strong profile.   As a two-star recruit, punter and EAMG client Cash Peterman has worked consistently to establish a personal brand for himself.  Using short-form video content, Peterman posts…

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For most collegiate athletes, the future is a looming uncertainty. Whether it comes down to a question of playing time on the field, or advancing to the professional stage, or the obvious concern of financial stability, there are clear obstacles to success. In the first year of NIL payments, collegiate athletes earned a combined total…

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Cincinnati, Ohio. – Coming from a family of athletes, University of Cincinnati’s Justin Wodtly has always faced pressure of becoming a star. Three of Wodtly’s uncles played in the NFL – one of which being Pittsburgh Steelers’ Hall-of-Famer and Wodtly’s uncle-in-law Troy Polamalu – not to mention his father and grandfather both competed at the…

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Growing up as a sports fan, I had the same dream as every other kid my age – to work in the sports industry. From watching movies such as Jerry Maguire and Draft Day, I knew from a young age that working in sports was something that I wanted to pursue. On June 14th, 2020,…

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Developing a personal brand has become crucial for athletes, especially collegiate athletes, in the new era of NIL regulations. Personal branding enables athletes to distinguish themselves from their competitors, gain more fans, attract sponsorships, and grow their brand value. Here’s a comprehensive guide on how you can develop your personal brand on various channels. Identify…

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