Posts Tagged ‘brand partnerships’
What Does it Take to Land a Brand Deal?
First and foremost, there has to be an authentic fit. Does the athlete align with a brand’s mission and objectives? Are they a culture fit? Are they interested in each other’s growth? Once you can get past the hurdle of identifying natural fits, you must be able to paint the picture. Sales is a transfer…
Read MoreCreating a Meaningful Impact Off the Field
Creating a digital media presence is one way to draw in a dedicated audience; but, there’s a more personable, genuine connection to be made with fans. This starts by showing positive efforts towards the greater community. It’s one thing to advertise your skills and hobbies as means of generating a following and an interested fanbase. …
Read MoreNCAA Rules No More Photoshoots for Unofficial Visits: Good or Bad News?
Finally, the governing body of collegiate athletics finally did something right! If decisions like this were made more often people would have a better vision for the future of the NCAA and collegiate athletics as a whole. After spending nearly 7 years in college recruiting, I can tell you first hand that no one in…
Read MoreBuilding a Recognizable Image through Digital Media
You could be a five-star recruit. You could be a one-star recruit. Heck, you could even be a walk-on. Every athlete has the chance to build a strong profile. As a two-star recruit, punter and EAMG client Cash Peterman has worked consistently to establish a personal brand for himself. Using short-form video content, Peterman posts…
Read MoreShould You Sign With a Boutique Sports Agency?
For most collegiate athletes, the future is a looming uncertainty. Whether it comes down to a question of playing time on the field, or advancing to the professional stage, or the obvious concern of financial stability, there are clear obstacles to success. In the first year of NIL payments, collegiate athletes earned a combined total…
Read MoreMeet Keonte Schad: USFL Rising Star and Community Leader
Madison, Wisconsin. – At just 24 years old, Keonte Schad has already played for three collegiate programs and two professional football teams. And yet, the Wisconsin native may be just getting started in his accredited career. Raised in Madison, Schad was a standout athlete in baseball, basketball, and, of course, football. Though baseball was his…
Read MoreMy Journey to EAMG Sports: The Power of Social Media
Growing up as a sports fan, I had the same dream as every other kid my age – to work in the sports industry. From watching movies such as Jerry Maguire and Draft Day, I knew from a young age that working in sports was something that I wanted to pursue. On June 14th, 2020,…
Read MoreDeveloping a Personal Brand as a Collegiate Athlete
Developing a personal brand has become crucial for athletes, especially collegiate athletes, in the new era of NIL regulations. Personal branding enables athletes to distinguish themselves from their competitors, gain more fans, attract sponsorships, and grow their brand value. Here’s a comprehensive guide on how you can develop your personal brand on various channels. Identify…
Read MoreThe Value of Working with Collegiate Athletes
Have you found yourself wondering why you should work with athletes in your marketing efforts? We recently executed a campaign with KAEX Reload and James Madison safety, Que Reid. Here are some of our insights from our experience. A great way to maximize brand awareness is to utilize a portfolio of athletes in different market…
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