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Conference Realignment – What to Expect & How to Navigate the Upcoming Changes
With big changes coming to the SEC and Big Ten, what can we expect for the future of college football to look like? No one truly knows, but we do see the priority of universities. Money! The Big 12 are welcoming BYU, Cincinnati, Houston, and UCF in July. USC and UCLA are joining the Big…
Read MoreDeveloping a Personal Brand as a Collegiate Athlete
Developing a personal brand has become crucial for athletes, especially collegiate athletes, in the new era of NIL regulations. Personal branding enables athletes to distinguish themselves from their competitors, gain more fans, attract sponsorships, and grow their brand value. Here’s a comprehensive guide on how you can develop your personal brand on various channels. Identify…
Read MoreHow Can You Utilize an Athlete in Your Marketing Efforts?
Just like our athletes are more than players in a uniform, our partnership capabilities extend beyond a social media post. All of our athletes have unique stories which can be utilized in different ways to assist with the upside development of an organization, company, or local business. Retail Appearance / Meet & Greet One way…
Read MoreThe Value of Working with Collegiate Athletes
Have you found yourself wondering why you should work with athletes in your marketing efforts? We recently executed a campaign with KAEX Reload and James Madison safety, Que Reid. Here are some of our insights from our experience. A great way to maximize brand awareness is to utilize a portfolio of athletes in different market…
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